Weetabix sold to US firm after breakfast cereal fails to catch on in China
China’s Bright Foods sells brand alongside Ready Brek and Alpen for $1.8bn to owners of Shredded Wheat after too few Chinese choose Weetabix for breakfast
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China’s Bright Foods sells brand alongside Ready Brek and Alpen for $1.8bn to owners of Shredded Wheat after too few Chinese choose Weetabix for breakfast
The UK has had three grand plans in 10 years. It’s time to get everyone to agree on the targets and stick to them