Weetabix sold to US firm after breakfast cereal fails to catch on in China
China’s Bright Foods sells brand alongside Ready Brek and Alpen for $1.8bn to owners of Shredded Wheat after too few Chinese choose Weetabix for breakfast
Just Concierge
China’s Bright Foods sells brand alongside Ready Brek and Alpen for $1.8bn to owners of Shredded Wheat after too few Chinese choose Weetabix for breakfast