Gamification: A Key Ingredient to Small Business Success

Given the choice between answering a survey and playing a game, most people would choose the latter. What about shopping, providing personal information, or entering a contest? Again, playing a game wins nearly every time. That’s the idea behind gamification, a growing trend in the marketing world that has the potential to lead to great…

A Business Lesson From Failure – Financial Juneteenth

By Ryan Velez Over the past few weeks, Black Enterprise has been posting articles each Monday as a part of its #MillionaireMovesMonday series. Each article has been based on excerpts from business mogul William F. Pickard, Ph.D. and his new book, Millionaire Moves: Seven Proven Principles of Entrepreneurship. The past topics covered to date include…